Kickstarter launch date:

November 1st

  • LIFE cards highlight some of the most endangered wild mammals in the world.

The product centers around our limited edition physical trading cards. Players compete to beat each other based on animal stats - and of course they can trade cards, and build their collection with the aim of completing the set.
The idea that’s central to all of this is that our 1st Edition cards are printed in exactly the same volume as the estimated population of animals in the wild!

Of all the mammals on Earth, 60% are livestock, 36% humans, only 4% are wild.

We wanted to create a product that is: fun, educational and does some good along the way. So 20% of all profits will go directly to charities helping the revival of wild mammals.

They need your help!


There are two elements to LIFE cards, collecting and then the game itself.

There are three types of card: 1st Edition, 2nd Edition Rare and 2nd Edition Commons.

The amount of each 1st Edition Holographic (shiny) card printed will correlate with the estimated population of the animal in the wild. For example: there are only an estimated 1000 Mountain Gorillas left in the wild, therefore we will only ever print 1000 1st Edition Holographic Mountain Gorillas and so on…

A full list of all 100 mammals and print runs can be found below.

There is one card in the collection that is not a mammal, and that is Earth. ONLY 1 Holographic 1st Edition Earth will ever be printed, will you be the one to find it?

There are a total of 54 1st Edition Holos, 26 2nd Edition Rares, and 75 2nd Edition Common cards. Combined for a total of 155 unique cards to collect.

1st Editions will have detailed illustrations whereas 2nd Editions will have sketched artwork and print runs will not be directly linked to population.


For Ages: 3-123 | Number of Players: 2-10

You can play a game with any number of cards; 10, 50 or up to 101 cards, as long as you all have the same amount. With only one of each animal allowed in your deck.

  • Each animal has four categories: Weight, Speed, Lifespan and Population. And it's a simple game of best stat wins!



You decide who goes first, we like rock paper scissors, alternatively, the youngest player starts. Each player must shuffle their deck. If you don't trust your opposition you can kindly ask to shuffle it for them.

With your deck faceside up, the player that starts picks the best stat from their top card.

If your animal has the best stat you keep your card and it goes to the back of your deck. The loser/losers have to put their card on the table.

If you win you go again until beaten. A new winner picks their best stat and the game continues.

So, heaviest, quickest, longest living, and rarest being the goal.

The winner being the only player with cards left in their hand.


In this version of the game you get to choose the order of your cards. Additionally, the winner gets one of the loser's cards from their deck.

The card can be agreed on before the game. If an agreement cannot be made then you chose the card of the least rarity that you don't already have in your collection.

Ultimate Competition

In this version of the game, all competition rules apply, however, only 1st Edition cards are allowed in your deck.


1. The Earth card can only be used once in the game as it is an automatic win, once used it must be placed on the table.

2. When you are down to your last 3 cards, you cannot use the same stat twice. The next three stats on each specific card have to be used before you can use your best stat again.

3. If multiple players have the exact same stat then these cards are put to the back of their respective decks and the next card is used by the current winner.

4. If multiple players are left with the same final card, the game is a draw.

5. If you are playing with family or friends who do not have their own personal collection then we suggest compiling all of your 2nd editions, shuffling them, and dealing an equal amount out to each player. In this case duplicates are allowed in a deck.


To see the full card list, print numbers and more images: